01946cam a2200349 i 4500 34395 34395 19356519 BR-ReIFE 20250513133441.0 161028s2017 rjb gr 001 0 por 9788543105338 DLC eng DLC rda DLC pcc 658.8 23 658.8 K87m Kotler, Philip autor. 2992 Marketing 4.0 : do tradicional ao digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - Marketing quatro ponto zero Rio de Janeiro : Sextante, 2017. - xix, 184 p. ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Inclui índice. Campus Paulista: exemplar 201 p. Este livro comprova mais uma vez porque Philip Kotler é considerado o pai do marketing moderno. Em seu livro anterior, ele explicou a transição do marketing orientado ao produto (1.0) para o focado no consumidor (2.0) e então para o centrado no ser humano (3.0), em que produtos, serviços e culturas empresariais devem adotar e refletir valores humanos para serem bem-sucedidos. Agora, junto com Hermawan Kartajaya e Iwan Setiawan, Kotler examina as importantes transformações na passagem do marketing tradicional para o digital (4.0). Eles mostram não só como a conectividade alterou de forma radical o modo como vivemos, mas como entender os caminhos do consumidor na era digital e adotar um conjunto novo de métricas e práticas de marketing. Marketing 348 Internet marketing. Kartajaya, Hermawan, 1947- author. Setiawan, Iwan, author. 7 cbc orignew 1 ecip 20 y-gencatlg ddc LV 0 0 ddc 0 0 NFIC 002 002 AG 2019-03-07 Compra 30.39 244138 0 658.8 K87m 8564258004 2020-06-10 00:00:00 Ex. 1 2020-06-10 LV 0 0 ddc 0 0 NFIC 002 002 AG 2019-03-07 Compra 30.39 244139 1 658.8 K87m 8564258005 2022-09-29 00:00:00 2022-09-12 Ex. 2 2020-06-10 LV 0 0 ddc 0 0 NFIC 002 002 AG 2019-03-07 Compra 30.39 244140 0 658.8 K87m 8564258006 2020-06-10 00:00:00 Ex. 3 2020-06-10 LV 0 0 ddc 0 0 NFIC 002 002 AG 2019-03-07 Compra 30.39 244141 0 658.8 K87m 8564258007 2020-06-10 00:00:00 Ex. 4 2020-06-10 LV 0 0 ddc 0 0 NFIC 002 002 AG 2019-03-07 Compra 30.39 244142 0 658.8 K87m 8564258008 2020-06-10 00:00:00 Ex. 5 2020-06-10 LV 0 0 ddc 0 0 NFIC 002 002 AG 2019-03-07 Compra 30.39 244143 0 658.8 K87m 8564258009 2020-06-10 00:00:00 Ex. 6 2020-06-10 LV 0 0 ddc 0 0 NFIC 002 002 AG 2019-03-07 Compra 30.39 244144 0 658.8 K87m 8564258010 2020-06-10 00:00:00 Ex. 7 2020-06-10 LV 0 0 ddc 0 0 NFIC 002 002 AG 2019-03-07 Compra 30.39 244144 0 658.8 K87m 8564258011 2020-06-10 00:00:00 Ex. 8 2020-06-10 LV 0 0 ddc 0 0 NFIC 002 002 AG 2019-03-07 Compra 30.39 244146 0 658.8 K87m 8564258012 2020-06-10 00:00:00 Ex. 9 2020-06-10 LV 0 0 ddc 0 0 NFIC 002 002 AG 2019-03-07 Compra 30.39 244147 0 658.8 K87m 8564258013 2020-06-10 00:00:00 Ex. 10 2020-06-10 LV 0 0 ddc 0 1 NFIC 001 001 AG 2021-08-18 compra 99.00 260073 0 658.8 K87m 85642550016 2021-08-18 00:00:00 ex.1 99.00 2021-08-18 LV 0 0 ddc 0 0 NFIC 001 001 AG 2021-08-18 compra 99.00 260074 1 12 658.8 K87m 85642550017 2023-06-22 00:00:00 2023-05-11 ex.2 99.00 2021-08-18 LV 0 0 ddc 0 0 NFIC 001 001 AG 2021-08-18 compra 99.00 260075 0 658.8 K87m 85642550018 2023-06-05 00:00:00 ex.3 99.00 2021-08-18 LV 0 0 ddc 0 0 NFIC 001 001 AG 2021-08-18 compra 99.00 260076 0 658.8 K87m 85642550019 2021-08-18 00:00:00 ex.4 99.00 2021-08-18 LV 0 0 ddc 0 0 NFIC 001 001 AG 2021-08-18 compra 99.00 260077 1 4 658.8 K87m 85642550020 2023-07-05 2023-05-25 00:00:00 2023-05-25 ex.5 99.00 2021-08-18 LV 0 0 ddc 0 0 NFIC 001 001 AG 2021-08-18 compra 99.00 260078 0 658.8 K87m 85642550021 2021-08-18 00:00:00 ex.6 99.00 2021-08-18 LV 0 0 ddc 0 0 NFIC 001 001 AG 2021-08-19 compra 37.00 259356 0 658.8 K87m 85642550121 2021-08-19 00:00:00 ex.7 37.00 2021-08-19 LV 0 0 ddc 0 0 NFIC 001 001 AG 2021-08-19 compra 37.00 259357 2 1 658.8 K87m 85642550122 2023-11-10 00:00:00 2023-11-10 ex.8 37.00 2021-08-19 LV 0 0 ddc 0 0 NFIC 001 001 AG 2021-08-19 compra 37.00 259358 0 658.8 K87m 85642550123 2021-08-19 00:00:00 ex.9 37.00 2021-08-19 LV 0 0 ddc 0 0 NFIC 001 001 AG 2021-08-19 compra 37.00 259359 0 658.8 K87m 85642550124 2021-08-19 00:00:00 ex.10 37.00 2021-08-19 LV