01020nam a2200301 a 4500 BR-ReIFE 20240906110453.0 180420s2014 bl ao 001 0 por d 9788580553611 BR-BrSTJ por BR-ReIFE BR-ReIFE por eng 658.8 658.8 23 Z48m Z48m Zeithaml, Valarie A. Marketing de serviços : a empresa com foco no cliente / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; tradução: Felix Nonenmacher. 6. ed. Porto Alegre : McGraw-Hill : Bookman, 2014. xxiii, 640 p. : il., fots. p&b Título original: Services marketing : integrating customer focus across the firm. Inclui notas explicativas, bibliografia e índice. Marketing projeto. Serviços. Marketing. Bitner, Mary Jo. Gremler, Dwayne D. ddc LV 40393 40393 0 0 ddc 0 2 NFIC 014 014 AG 2022-10-14 Compra 272205 0 658.8 Z48m 8564277584 2024-09-06 00:00:00 ex. 1 2024-09-06 LV 0 0 ddc 0 0 NFIC 014 014 AG 2022-10-14 Compra 272206 0 658.8 Z48m 8564277585 2024-09-06 00:00:00 ex. 2 2024-09-06 LV 0 0 ddc 0 0 NFIC 014 014 AG 2022-10-14 Compra 272204 0 658.8 Z48m 8564277586 2024-09-06 00:00:00 ex. 3 2024-09-06 LV 0 0 ddc 0 0 NFIC 014 014 AG 2022-10-14 Compra 272203 0 658.8 Z48m 8564277587 2024-09-06 00:00:00 ex. 4 2024-09-06 LV