<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Administração de marketing</title>
    <subTitle>: A edição do novo milênio</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">São Paulo, SP</placeTerm>
    </place>
    <publisher>Pearson Prentice Hall</publisher>
    <dateIssued>2000</dateIssued>
    <edition>10. ed.— </edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">por</languageTerm>
  </language>
  <note type="statement of responsibility">/ Philip  Kotler.  — </note>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <subject>
    <topic>Administração de empresas</topic>
  </subject>
  <classification authority="ddc">658.8 K87a</classification>
  <identifier type="isbn">858791801X</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg"/>
    <recordCreationDate encoding="marc">210223</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260115133802.0</recordChangeDate>
  </recordInfo>
</mods>
