01599nam a22003254a 4500 001610560 BR-ReIFE 20230710151926.0 161130s2015 bl a g 001 0 por 9788502183599 (broch.) BR-RjBN por BR-ReIFE BR-ReIFE por eng 23 658.8 658.8 C563m 3. ed. IV-318,5,16 Churchill, Gilbert A. Marketing: criando valor para os clientes/ Gilbert A. Churchill Jr., J. Paul Peter ; tradução Cecília C. Bartalotti, Cid Knipel Moreira; revisão técnica e atualização Valesca Persch Reichelt.- 3. ed., [4. tiragem]- São Paulo: Saraiva, [2015] xx, 636p. : il.; 28cm. Tradução de: Marketing: creating value for custumers. Inclui bibliografia e índice. Para ser bem-sucedido e destacar-se no mundo do marketing, é necessário criar um valor superior para o cliente.Marketing: criando valor para os clientesé a única obra no Brasil a enfatizar e integrar a questão de valor como a meta primária do marketing ao longo de todo o texto. Captando as mudanças dinâmicas que vêm ocorrendo no marketing e no mundo, aborda de forma clara, concisa e com uma linguagem didática temas como impacto da globalização, diversidade e ética no marketing Marketing 348 Peter, J. Paul Coautor Reichelt, Valesca Persch Revisora técnica ddc LV Livro 5621 5621 0 0 ddc 0 0 NFIC 002 002 AG 2016-10-20 Compra 120.57 209886 0 658.8 C563m 8564224294 2018-10-31 00:00:00 Ex. 1 2018-10-31 LV 0 0 ddc 0 0 NFIC 002 002 AG 2016-10-20 Compra 120.57 209887 0 658.8 C563m 8564224295 2020-09-19 00:00:00 Ex. 2 120.57 2018-10-31 LV 0 0 ddc 0 0 NFIC 002 002 AG 2016-10-20 Compra 120.57 209888 0 658.8 C563m 8564224296 2020-09-19 00:00:00 Ex. 3 120.57 2018-10-31 LV 0 0 ddc 0 1 NFIC 001 001 AG 2022-01-12 compra 310.00 267375 0 658.8 C563m 85642550668 2022-01-12 00:00:00 ex.1 310.00 2022-01-12 LV 0 0 ddc 0 0 NFIC 001 001 AG 2022-01-12 compra 310.00 267376 0 658.8 C563m 85642550669 2022-01-12 00:00:00 ex.2 310.00 2022-01-12 LV 0 0 ddc 0 0 NFIC 001 001 AG 2022-01-12 compra 310.00 267377 0 658.8 C563m 85642550670 2022-01-12 00:00:00 ex.3 310.00 2022-01-12 LV 0 0 ddc 0 0 NFIC 001 001 AG 2022-01-12 compra 310.00 267378 2 11 658.8 C563m 85642550671 2023-08-02 00:00:00 2023-06-05 ex.4 310.00 2022-01-12 LV 0 0 ddc 0 0 NFIC 001 001 AG 2022-01-12 compra 310.00 267379 0 658.8 C563m 85642550672 2022-01-12 00:00:00 ex.5 310.00 2022-01-12 LV 0 0 ddc 0 0 NFIC 001 001 AG 2022-01-12 compra 310.00 267380 0 658.8 C563m 85642550673 2022-01-12 00:00:00 ex.6 310.00 2022-01-12 LV 0 0 ddc 0 0 NFIC 001 001 AG 2022-01-12 compra 310.00 267381 0 658.8 C563m 85642550674 2022-01-12 00:00:00 ex.7 310.00 2022-01-12 LV 0 0 ddc 0 0 NFIC 001 001 AG 2022-01-12 compra 310.00 267382 1 4 658.8 C563m 85642550675 2026-03-20 00:00:00 2025-04-09 ex.8 310.00 2022-01-12 LV 0 0 ddc 0 0 NFIC 001 001 AG 2022-01-12 compra 310.00 267383 0 658.8 C563m 85642550676 2022-01-12 00:00:00 ex.9 310.00 2022-01-12 LV 0 0 ddc 0 0 NFIC 001 001 AG 2022-01-12 compra 310.00 267384 0 658.8 C563m 85642550677 2022-01-12 00:00:00 ex.10 310.00 2022-01-12 LV 0 0 ddc 0 0 NFIC 002 002 AG 2021-05-25 compra 186.62 262070 0 658.8 C563m 8564267894 2022-05-20 00:00:00 ex.4 186.62 0000-00-00 LV 0 0 ddc 0 0 NFIC 002 002 AG 2021-05-25 compra 186.62 262071 0 658.8 C563m 8564267895 2022-05-20 00:00:00 ex.5 186.62 0000-00-00 LV 0 0 ddc 0 0 NFIC 002 002 AG 2021-05-25 compra 186.62 262072 0 658.8 C563m 8564267896 2022-05-20 00:00:00 ex.6 186.62 0000-00-00 LV 0 0 ddc 0 0 NFIC 002 002 AG 2021-05-25 compra 186.62 262073 0 658.8 C563m 8564267897 2022-05-20 00:00:00 ex.7 186.62 0000-00-00 LV 0 0 ddc 0 0 NFIC 002 002 AG 2021-05-25 compra 186.62 262074 0 658.8 C563m 8564267898 2022-05-20 00:00:00 ex.8 186.62 0000-00-00 LV 0 0 ddc 0 0 NFIC 002 002 AG 2021-05-25 compra 186.62 262075 0 658.8 C563m 8564267899 2022-05-20 00:00:00 ex.9 186.62 0000-00-00 LV 0 0 ddc 0 0 NFIC 002 002 AG 2021-05-25 compra 186.62 262076 0 658.8 C563m 8564267900 2022-05-20 00:00:00 ex.10 186.62 0000-00-00 LV