01543cam a2200301 a 4500 BR-ReIFE 20260429161453.0 120614s2015 peba r 001 0 por d 9788543004471 BR-ReIFE BR-ReIFE BR-ReIFE por eng 658.8 K87p 658.8 K87p 15. ed. Kotler, Philip, 1931. Principles of marketing Português Princípios de marketing / Philip Kotler, Gary Armstrong ; revisão técnica Dilson Gabriel dos Santos, Francisco J. S. M. Alvarez ; tradução Sabrina Cairo. - 15. ed. São Paulo : Pearson Education, 2015. xix, 780p. : il. Título original: Principles of marketing Inclui bibliografia e índice “Princípios de Marketing” reúne os conceitos mais modernos sobre o marketing com aplicações práticas, atuais e alinhadas com as tendências da nova economia global. Novamente com a renomada parceria entre Philip Kotler e Gary Armstrong, esta edição ilustra conceitos de marketing por meio de casos e exemplos de empresas internacionais e brasileiras, o que facilita o entendimento dos alunos de cursos de graduação e pós-graduação relacionados às áreas de administração, marketing, publicidade e propaganda, entre outras. Marketing 10942 Produtos novos 7053 Armstrong, Gary. 14653 Principles of marketing. ddc LV 6002 6002 0 0 ddc 0 0 NFIC 002 002 AG 2017-12-05 Compra 224635 0 658.8 K87p 8564243471 2018-10-31 00:00:00 Ex. 1 2018-10-31 LV 0 0 ddc 0 1 NFIC 001 001 AG 2019-05-31 Compra 132.00 242930 0 658.8 K87p 8566254568 2019-05-31 00:00:00 ex.1 132.00 2019-05-31 LV 0 0 ddc 0 0 NFIC 001 001 AG 2019-05-31 Compra 132.00 242931 0 658.8 K87p 8566254569 2019-05-31 00:00:00 ex.2 132.00 2019-05-31 LV 0 0 ddc 0 0 NFIC 001 001 AG 2019-05-31 Compra 132.00 242932 1 658.8 K87p 8566254570 2020-02-12 00:00:00 2020-02-12 ex.3 132.00 2019-05-31 LV 0 0 ddc 0 0 NFIC 001 001 AG 2019-05-31 Compra 132.00 242933 0 658.8 K87p 8566254571 2019-05-31 00:00:00 ex.4 132.00 2019-05-31 LV 0 0 ddc 0 0 NFIC 001 001 AG 2019-05-31 Compra 132.00 242934 0 658.8 K87p 8566254572 2019-05-31 00:00:00 ex.5 132.00 2019-05-31 LV 0 0 ddc 0 0 NFIC 001 001 AG 2019-05-31 Compra 132.00 242935 1 658.8 K87p 8566254573 2019-11-18 00:00:00 2019-10-21 ex.6 132.00 2019-05-31 LV 0 0 ddc 0 0 NFIC 001 001 AG 2019-05-31 Compra 132.00 242936 1 658.8 K87p 8566254574 2019-10-01 00:00:00 2019-09-19 ex.7 132.00 2019-05-31 LV 0 0 ddc 0 0 NFIC 002 002 AG 2017-12-05 Compra 224636 3 16 658.8 K87p 8564243472 2026-06-08 00:00:00 2026-03-25 Ex. 2 2018-10-31 LV 0 0 ddc 0 0 NFIC 001 001 AG 2021-08-11 Compra 215.00 259898 0 658.8 K87p 85642549431 2021-08-11 00:00:00 ex.8 215.00 2021-08-11 LV 0 0 ddc 0 0 NFIC 001 001 AG 2021-08-11 Compra 215.00 259899 0 658.8 K87p 85642549432 2021-08-11 00:00:00 ex.9 215.00 2021-08-11 LV 0 0 ddc 0 0 NFIC 001 001 AG 2021-08-11 Compra 215.00 259900 1 658.8 K87p 85642549433 2025-05-09 00:00:00 2025-04-28 ex.10 215.00 2021-08-11 LV 0 0 ddc 0 1 NFIC 015 015 AG 2023-05-18 compra 130.08 263716 0 658.8 K87p 8564276262 2023-02-15 00:00:00 ex. 1 130.08 2023-02-15 LV 0 0 ddc 0 0 NFIC 015 015 AG 2023-05-18 compra 130.08 263715 0 658.8 K87p 8564276263 2023-02-15 00:00:00 ex. 2 130.08 2023-02-15 LV 0 0 ddc 0 0 NFIC 015 015 AG 2021-12-27 Compra 215.00 268500 0 658.8 K87p 8564289612 2026-07-01 00:00:00 ex. 3 215.00 2025-05-22 LV 0 0 ddc 0 0 NFIC 015 015 AG 2021-12-28 Compra 215.00 268501 0 658.8 K87p 8564294082 2026-04-29 00:00:00 ex. 4 215.00 2025-05-22 LV 0 0 ddc 0 0 NFIC 015 015 AG 2021-12-27 Compra 215.00 268528 0 658.8 K87p 8564294083 2026-04-29 00:00:00 ex. 5 215.00 2025-05-22 LV